Digitalization is one of the key elements that develop a company’s growth. It is more than the removal of magazine and employing computers to log info – it really is about creating a new way of doing business that focuses on client satisfaction, internal interaction, and the circulation info. It is about being more efficient, gaining presence over organization spend and making decisions with accurate numbers, as well as connecting your entire team into a common digitalization of a business mission that drives scalable growth.

It is just a dynamic procedure that adjustments the ways businesses create and capture worth in the marketplace. Additionally, it can accelerate the obsolescence of the firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive location, firms should be constantly informed of digitalization’s influence on their BMs and the bordering business environment.

To explore the effect of digitalization on a firm’s BM, qualitative empirical data were gathered from doze interviewees employed in two distinct industries, auto and mass media. Due to the fact that the two industries are characterized by different organization models, this research design allowed for a great in-depth comparison of how digitalization impacts the building blocks of any firm’s BM.

The interviews revealed that in the media industry, the impact of digitalization was felt most clearly in terms of value creation and worth capture aspects. This was primarily due to the fact that the marketing industry locations strong emphasis on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.